ATC loves to take oak and either smoke or fume it. This is a process which darkens the timber giving it a deep warm traditional feel.
You can either have a single fumed treatment, as with this photograph of this lovely, Victorian living room near Merthyr Tydfil in South Wales. ATC supplied and fitted this gorgeous room, plus several others and have been back twice to refurbish over the years for three different families – house has changed hands but the floor has outlived all its owners so far
You can also have the oak double fumed – to give it a much darker feel.